Guiding Insights On How To Trademark A Name And Logo

By Dennis Bell


Protection of the brand and identity of a business is crucial in retaining the customer base and thus its overall success. It is therefore important to learn how to trademark a name and logo to ensure your venture stands out in the plethora of similar service providers. This consequently helps to instill the trust of your clients in your enterprise and consequently its growth. The insights below ought to be pedantically followed to assure successful trademarking.

Proprietors ought to check whether their business is already protected by searching for their preferred title through the relevant websites. It is crucial to use the best criteria that are applicable for the intended searches. You should ensure there is no other business registered under your name or has a similar logo to the one you wish to use. A distinction is a key to the success of any venture.

A proper stipulation of the services that will be offered under the given logo should be provided. This ranges from the type of product to the mode of marketing to avoid instances of having another company offering similar services in the future. This also helps in ensuring your name and logo are significantly dissimilar from those that may be currently offering the same products in the market.

Proprietors are required to provide the representation of their business names and logos in prototype designs to ensure they are not confusing similar to the ones already in operation. They ought to be distinctive to distinguish them from the existing marks easily. This is vital in giving the clients an easy time when seeking your business which translates to an increased customer base.

Business owners ought to comprehensively fill the application form and submit it online through the appropriate websites. A period of about six months is taken during which the presented details are reviewed. You are given a serial number which you can use to follow up on the success or rejection of your application and the reasons that could have caused it. One can consequently make the necessary changes to register their name and logos.

Services of attorneys are needed to reduce chances of rejection of the bid. The legal advice offered is essential in ensuring the chosen label and logo does not resemble that of any other company besides guiding in the filing of applications appropriately. Also, lawyers are needed in case other enterprises infringe on your trademark to take the necessary legal action.

Maintaining a trademark calls for strict adherence to post registration deadlines. You must ensure the required statutory fees are remitted in good time to avoid the calling off of your name and symbol. This is essential in keeping track of businesses that may have been closed down to allow other companies take on them. You should, therefore, comply to ensure your business retains its recognition.

Adherence to trademark laws is paramount to its maintenance. Any business regarding arising matters or amendments to the initial application ought to be done by the authorized personnel. Failure to adhere to this places your name and logo on the jeopardy of abandonment which could have serious consequences on your business.




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